Established Singapore ladies fashion retailer, Iora recently unveiled its first flagship store at 1 Utama Shopping Centre, Bandar Utama, Petaling Jaya.
Iora’s success in the Malaysia market began with its first shop-in-shop counter at Isetan, The Gardens in September 2007. Very quickly, three other counters at Isetan KLCC, Isetan Lot 10 and Parkson Pavilion followed.
At Iora, at least 80 new styles will be injected into the stores every month at affordable prices for the fashion conscious and young executives. Complementary products such as accessories, belts and bags are available to complete customers’ wardrobes.
This summer, Iora’s colour palette will be dominated by Sparkling Lime, Supple Lavender and Romantic Rosé, complimented with enduring Naturals. Choice of fabrics remains faithful to cozy cotton, sheer chiffons and textured twills, well suited for the Asian climate.
Soft feminine ruffles, frills, belted details and constructed dresses were considered as important details this season, hence creating an impression of energetic confidence with a touch of feminine elegance.
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